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The pageant depicted a cavalcade of the fifteen nations which furnished ingredients for the perfume, each represented by models in indescribably ornate costumes and jewelry.

This was the first lavish event to introduce item such an item as perfume since the war. To help set the mood, Coty invited leading America designers to take the muses as inspiration for a collection of modern fashions. It was described as a вЂњlilting, nostalgically soft fragrance, poetically symbolizing those Greek divinities, the Nine Muses, who were designated as the guardians of the arts.вЂќ

It was the first new perfume that Coty created since the war. For those guests who could not understand French, a translator was graciously provided.

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Whalen pronounced the new perfume вЂњ a symbol of the American way of life, a return to the gracious art of living.вЂќ Vincent Roubert, address the audience, giving a full description of his вЂњemotionвЂќ when he had finally succeeded in uniting the thirty ingredients in their right proportions an clasped a test tube of the completed sample. Developed in Paris but announced in the United States, the vocal strains of a sopranoвЂ™s Star Spangled banner and La Marseillaise backed its introduction before the fruit supreme, chicken breasts, sweets and wine. The perfume was introduced with a short wave broadcast from Paris, a flowery speech by Coty chairman Grover Whalen in the role of a herald. The party featured a Ziegfeld style pageant and fashion show. The climax to this was a luncheon for 1,500 representatives of radio, press, fashion and cinema at the Waldorf -Astoria in New York.